Many smaller businesses take care of their own basic SEO needs in-house, but what should you do if your website needs a second opinion from an SEO specialist? How do you choose who to take seriously? What recommendations do you have that are relevant and up-to-date for your business? Here are some easy guidelines to follow while looking for and hiring SEO experts.
You probably already know that you should stay away from “black hat SEO,” or the practice of dishonestly influencing search engine rankings. Using such tactics may have a website banned from Google’s index or penalized with a lower search engine ranking. Google provides several examples of the types of deceptive tactics that might be encountered, such as doorway sites and link scams.
When it comes to everyday concerns, however, aggressive black hat attempts are less of a worry than harmful methods that mislead small business owners who are new to SEO. In the following paragraphs, we will provide you some advice on what to look for and what to avoid when hiring SEOs. For more questions you should be asking SEO companies, please refer to our previous article.
Finding Qualified Search Engine Optimization Experts
Look for an SEO that combines these characteristics: education, experience, results, communication skills, a willingness to learn and grow, tools and resources. The end outcome will be much better if you do this. With choosing seo in bergen county you can expect the best outcome.
Find someone who knows what they are doing. Check out the service’s About page for more info. Can you tell me about the consultant’s background and experience? Do they have training or credentials in fields like computer science or business?
When searching for an SEO specialist, experience should be your first consideration. If the member’s bio is hard to discover, look them up on LinkedIn. Several resources, such as Who Is and the Wayback Machine, may be used to determine how long an organization has been in business.
Be careful to look at the SEO’s analytics
This is crucial because of the rise of so-called “expert marketplaces” and online discussion boards. It would be reasonable to assume that anybody providing search engine optimization (SEO) services would also have some level of expertise in SEO, but this is not always the case. If you want to sell on Shopify, Webflow, Wix, or Squarespace, you will need to prove your competence.
A free traffic checker, like the ones available here and here, makes it easy to determine how many people visit a provider’s site. An SEO expert worth their salt would have a website that shows some knowledge of SEO best practices. Not being able to access a website is a major red flag.
Keep an eye out for exaggerated claims. Certain SEO experts would flaunt their “ranking keywords” as a means of establishing their expertise. However, if you do some research on keywords, you will find that certain phrases are seldom, if ever, searched for, which implies that almost any website might rank for the query if it is competitive enough. In this case, using a keyword difficulty checker might be helpful.